Webmasters often ask this question when we go to conference in the Webmaster Help Forum: “What are simple ways to improve my rankings in Google?”. There are lots of possible answers to this question, in fact, there is so much information on the web about search engine optimization can to intimidate new webmasters who are not familiar with the topic. We thought it would be useful to create a compact guide reviewing best practices that both teams within Google and external webmasters can continue to improve the crawling and indexing of your web pages.

indicate that using file names and alt attribute, and short but descriptive alt attribute text in ASCII, it not enough that you already have the page with the ISO 8859-1 utf-8 encode the case for Latin text be allowed to enter characters that I need, please tell me if there is a técnia reason why they should.

Several months that I put into practice in my professional website, and see who makes me look online, find me “jose luis busts” and the first, surprisingly has made me who was the first to live in the footsteps of google .